The fact that Diesel is a stubborn and tough brand is evident from their recent slogan: Diesel, Land of the Stupid, Home of the Brave. This ‘nation’ was founded in 1978 by Renzo Rosso. It is an innovative Italian clothing brand that mainly focuses on young people between 18 and 25 years old. Diesel used to be mainly known for its jeans, but today the brand is known worldwide for all its products: clothing, shoes, accessories and watches.

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The collection of Diesel watches focuses mainly on the fashion-conscious man who likes a tough, robust look. Large cases, elaborate chronographs, digital movements and dark colors embody this robust look. The Diesel watches are perfect to give your business look a tough touch, or to make your casual look stand out a bit more. A Diesel watch is also a winner in terms of quality: materials such as leather, titanium and mineral glass are used.

The new collection of Diesel watches clearly shows that they want to be different and this is also where the great success of this quirky brand lies. Retro colors are reflected in the designs and we see watches with a mix of digital display and analogue. We also see very strong designs in the dial of the Diesel watches. For example, design elements are combined with glamor and trendy. That’s why you don’t just wear the Diesel watches, it takes a little bit of guts and stubbornness, but that also makes you very striking. Do you dare?

View our range of Diesel watches and compare the beautiful, different variants easily in our shop.